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Our corporate culture is built on a foundation of fairness, trust, respect, quality, and business ethics. We believe in creating an inclusive and equitable work environment where all employees are treated with fairness and have equal opportunities to grow. Trust is at the heart of our interactions, fostering open communication and strong collaboration. We uphold respect in every aspect of our work, valuing diverse perspectives and ensuring a supportive workplace. Our commitment to quality drives us to continuously improve and deliver excellence in everything we do. Above all, we adhere to the highest standards of business ethics, ensuring integrity, transparency, and accountability in all our operations.

We foster a strong sense of community and collaboration through various engagement activities that bring our teams together outside the workplace.

• Cycle Meetings & Team Building Activities: Regular meetings and team-building exercises help strengthen teamwork, enhance communication, and align our goals.
• Family Gatherings & Iftars: We celebrate together with family-inclusive events and special gatherings, such as Iftars, to reinforce our shared values and connections.
• Sports & Social Activities: We encourage an active and balanced lifestyle through weekly football games, fishing trips, and other recreational activities that promote well-being and camaraderie.

These initiatives create a dynamic and inclusive workplace where employees feel valued and connected.

• Public Health Initiatives: We actively participate in the MOH’s annual awareness campaigns against obesity and hypoglycemia to promote healthier lifestyles.
• Diabetes Nurse Educator Program: We organize specialized training for diabetes nurse educators, bringing together 60 nurses from MOH, DHA, and HAAD. This program is conducted in collaboration with Aarhus University from Denmark.
• Educational Resources for Patients: We develop comprehensive patient education materials in Arabic and English, covering diabetes management, hypoglycemia, foot care, and insulin diaries. These materials undergo internal medical review and receive MOH approval.
• Professional Training Programs:
• "Take Charge of Your Diabetes": Trained 80 healthcare professionals (HCPs) in partnership with DHA.
• "Ramadan Diabetes Management": Provided specialized training for 120 HCPs on managing diabetes during Ramadan.
• Diabetes Awareness Initiatives:
• World Diabetes Day (WDD): Annual public awareness campaigns conducted in collaboration with HAAD, DHA, MOH, and local diabetes societies.
• Record-Breaking Screening Event: Partnered with DHA to set a Guinness World Record for the largest diabetes screening activity, launched at Burj Khalifa.
• World Diabetes Bus Tour: Conducted screenings and promoted diabetes awareness across various Emirates in the UAE.

• Local Talent Program (Pegasus) – accelerating the growth of talent & soft skills capability to support the growing business.
• Local Assignment Program (Wings) – allowing employees to gain exposure and experience in the functional area of their choosing. Also allowing to build pipeline and business continuity for the organization
• Training Roadmap – Soft Skills – allowing employees to further develop their competencies with usage of external classroom trainings
• Continuous Medical & Sales Training as we constantly have innovated and launched new products in the last 5 years. International Programs for identified High Talents & Sucessors.
• International Programs for identified High Talents & Sucessors.