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Success story
Quill: Building a Workplace Where People Feel Human, Heard, and Inspired
Learn how Quill fosters a culture of belonging, empowers personal growth, and balances ambition with compassion, creating an environment where people thrive — not just work.
Quill is an integrated marketing and communications agency based in the UAE, KSA, and Lebanon. While we deliver impactful storytelling, bold ideas, and strategic communication across multiple markets, what truly drives us is how we do it, and who we do it
At Quill, we’ve always said that we’re more than just an agency; we’re a team, a culture, and a family. And today, I write with great pride and emotion as we celebrate being recognised as one of the Best Places to Work in the UAE for 2025. This recognition is incredibly meaningful to us; not because of the title, but because of what it represents: the heartbeat of Quill, our people.
How would you describe Quill’s workplace culture and what makes it unique?
As HR Director, I’ve seen firsthand the effort we put into building a workplace where people feel safe to speak, inspired to grow, and motivated to create. Our culture isn’t written in policies, it is lived in everyday moments: celebrating birthdays together, lighting up the office for Diwali, sharing kindness in Ramadan, exchanging smiles and joy during Christmas, and even writing heartfelt notes to one another, spreading love and appreciation on Valentine’s Day.
We believe that connection builds creativity, which is why we place so much value on team-building experiences. Whether it’s through offsite retreats, CSR events, or our monthly bonding activities, we ensure that everyone feels a sense of belonging.
Lilian Al Kadi
HR Director
Could you share details about the teamwork activities offered to your employees?
We believe that connection builds creativity, which is why we place so much value on team-building experiences. Whether it’s through offsite retreats, CSR events, or our monthly bonding activities, we ensure that everyone feels a sense of belonging. But we also go beyond celebration. We take growth seriously. Through our trainings and career coaching efforts, we have created a space where employees are encouraged to define their own goals, explore their potential, and receive honest, empowering guidance. Supporting people’s long-term journeys and not just their job titles is what sets Quill apart.
Reflect on your experience with the Best Places to Work certification journey.
Our journey through the Best Places to Work certification process was deeply reflective. It gave us the chance to listen more closely, to measure what’s working, and to commit to what’s next. The feedback confirmed what we hoped: that our people feel seen, respected, and proud to be here. It showed us that our journey of becoming a better workplace is never over and is always evolving.
What advice would you give to someone looking to implement the certification process for their organization?
To other companies or HR leaders considering this certification, my advice is simple: Don’t chase the recognition but rather chase the reality. Build a workplace where people feel human, not just hired. Where voices matter, growth is nurtured, and work is celebrated. We’re proud to be one of the Best Places to Work, but even prouder to be a place where people thrive, together.